The long-awaited livestream was scheduled for 8 p.m. ET, but didn't begin until about an hour later. Viewers didn't hesitate to express their frustration on social media, especially after the artists seemingly rushed through rounds in the interest of saving time. Ashanti appeared to poke fun at the delay by playing her and Ja Rule's 2001 hit "Always on Time," and telling the audience: "Just in case some of y’all were late."
The wait was so disheartening that many wondered if the battle was going to be rescheduled for a fourth time. Ashanti would come out onto the screen and have her DJ play a few tracks to “warm up” the viral audience who was growing impatient, as she listened to the music and shared short stories while waiting for Cole. But, that wasn’t enough.